Design Methodology
Mark's 2007 thesis on how designers tackle messy, open-ended problems already matched how Qpoint worked, but nothing said so out loud.
The thesis became Qpoint's design method: a written guide, a /method page, a writing rule ("form the problem, then solve it"), a way for AI helpers to read it, and draft marketing lines.
Documents
With file names, on their own page →Documents
What changed
The two changes that matter most, in plain words. Open any one to see it.
- 1
The design site gained a page that explains, in Qpoint's own words, how Qpoint approaches design.
The /method page · came from Mark Parsonopen →
- 2
A standalone guide maps the thesis to how Qpoint designs, and the brand foundation gained a section on it.
The method, written down · came from Mark Parson
- "Form the problem, then solve it": lead with the problem's shape, not the product's features. In words
- AI tools connected to the brand server can now read the method directly. In words
How we got here
Each change, traced back to the conversation it came from. A solid mark means the record names the source; a dashed one was matched by the draft and waits for review.
From the record: no recorded conversation behind this one.
c7-D1 Call it "Design Methodology", not "Design as Method". — Mark Parson
c7-D2 Absorb the thesis into the brand's voice with only an occasional casual mention; no academic citations. — Mark Parson
The design site gained a page that explains, in Qpoint's own words, how Qpoint approaches design.
From the record: no recorded conversation behind this one.
c7-D2 Absorb the thesis into the brand's voice with only an occasional casual mention; no academic citations. — Mark Parson
A standalone guide maps the thesis to how Qpoint designs, and the brand foundation gained a section on it.
Thanks to
People outside Qpoint first. Every thank-you points at something they said or made.
Wrote the thesis the method comes from
His 2007 master's thesis, Looking In: An Examination of Design as Method, is the source. He opened the cycle with it and made the naming, voice and scope calls.
All images
Every picture from this cycle. Click any one to step through them all.
The pairs
Everything captured · 2
The full record 4 decisions · 8 key-change entries · 2,650 words · 2 captures
The record stays as written, for agents and for audit: Key Changes, every decision, the artifacts and the visual record.
Open the record for c7 →