Cycles
Design · c11

Security-Focused Brochure Site

archivedcreated 2026-09-11· last activity 2026-09-11

Why

Market clarity has emerged: security buyers generate urgency, engineering buyers generate interest without intent. The new policy-centric dashboard design gives us a concrete product story. Time to build a landing page that speaks directly to the security buyer.

Objective

Create a standalone landing page for www.qpoint.io that positions Qpoint as a security/governance product — not an observability tool. Draft copy first, build later.

Scope

  • Text-first landing page narrative (markdown draft)
  • 6 sections: Hero, Problem (two lanes), Solution with proof, CASB differentiation, Trust/specificity, CTA
  • Informed by market-analyst data (19 sales calls, 15 companies)
  • Target: security teams at regulated enterprises + AI-forward companies with governance gaps

Key Changes

  • New standalone page on www.qpoint.io
  • Security-first positioning language
  • Policy dashboard screenshots as proof assets
  • Two-lane problem framing (third-party data risk + AI governance)

Outcome

A landing page that converts security buyers — people who are accountable for data governance, not just interested in better tooling.

Artifacts

  • initial-prompt.md
  • draft-v1.md
  • initial-prompt.md

Qpoint Brand Style Guide