Illustration brief — template

Briefs usually start while the article is still a draft, so the text you read may change. The argument settles long before the prose does.

This is the shape every illustration brief takes. Copy it to content/briefs/<slug>.md, fill the front matter (status: queued until the work starts, then active), and fill the three sections at intake. The asset spec, naming and publish steps live in the process doc with Mark; this page is the creative brief.

In plain words

The article's idea for a reader who has never heard its words. Three or four concrete sentences, no product names. A hero often comes from this telling rather than from the article itself.

The article in three lines

What it argues, who it is for, and the line that should become the picture. Written from the draft.

Jargon

Every term in the article a designer could trip on, with what it means here and what it would look like if you had to draw it. Only the terms this article uses.

Record

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